B2B Project

Streamlined operations (web) and engagement (WeChat Mini Program).

ROLE

UX Designer

EXPERTISE

User Research & Design

YEAR

2024

Project description

The goal was to rebrand the tea company, design efficient management platform for staff, and a WeChat mini-program for consumers who will be purchasing the tea.

Background

This project aimed to modernize a traditional tea plantation in Guangdong by introducing digital management tools and interactive shopping experiences for consumers.

Challenge

Inefficient staff–machine coordination; Outdated business model; Lack of interactive consumer engagement

Process

Discovery Phase

Before speaking with users, we visited the tea plantation in person to observe daily operations - field observation, a crucial step in discovery phase. We found that…

These field insights led us straight to the people behind the work.

We spoke with farmers and managers to understand their challenges and needs—and their voices shaped everything that came next.

Define Phase

After conducting field observations and user interviews, we identified the key challenges and needs faced by them. These insights helped us define the 'How Might We' (HMW) questions to guide our further solution development.