Sponsored by Google Cloud
Google Cloud Product Catalog Redesign
Project description
Our client, Google Cloud, sought to improving how technical users discover, understand, and choose cloud products.
Timeline
Sep 16, 2025 - Dec 5, 2025 | 12 weeks
Overview
During my graduate studies at Cornell University, I participated in a UX design project sponsored by Google Cloud. Our goal was to redesign the GCP Product Catalog Page to help technical users browse products more efficiently, better understand the content, and make informed decisions. This project went far beyond visual design — it was a deep exploration of complex information architecture, technical user journeys, and scalable UX systems.
The Problem
User research and audits revealed several critical issues: Beginners struggled to find where to start;
Developers lacked clear comparison tools; Decision-makers found it difficult to identify products that matched their business needs. The interface was dense, overloaded with terminology, and lacked navigational clarity.
Project Goal
Clarify information architecture for different user levels; Support both exploration and goal-driven product searches; Design a scalable, consistent layout for future product expansion
My Role
/ Executed tasks including cloud product discovery, UX audit, development of user personas, competitive analysis, stakeholder interviews, and iterative design.
/ Enhanced key user flows and information architecture, improved interface consistency and scalability by leveraging current GCP design systems.
Design Process
Step 1 - Understanding
Before the project officially started, we held a kickoff meeting to align on our understanding. During the discussion, we identified a key issue: team members had varying levels of knowledge about Google Cloud Platform and cloud products.
So, I initiated a five-day alignment process—from identifying knowledge gaps → researching relevant materials → summarizing key points—to ensure everyone had a consistent technical understanding.
Step 2 - UX Audit
We conducted a usability audit of 7 key pages on the GCP platform…
After UX audit, we identified…
20 Key Questions | 30+ Design Ideas | Yes, Even 2 Bugs
After the audit, we wondered—how do others do it better? So we analyzed top cloud platforms to compare navigation, structure, and UX patterns. We reviewed Amazon Web Services, Microsoft Azure, IBM Cloud, and several B2B sites. The insights gave us fresh ideas to improve GCP.
Step 3 - Defining & Synthesis
As we moved forward, the Google Cloud team invited us to a two-hour session where they unveiled internal research and a UXR report—insights that helped shape our next design moves.
Based on the GCP team's research, user personas within the technical user group were categorized into two broad segments: business decision-makers & technical users who write code. Building on this foundation, we further refined and segmented these personas.
We also set the specific scenarios for each persona to better understand the user needs…
Synthesis
We synthesized unstructured research findings into 24 problem statements for each refined persona, using the format:
[Name of user persona] is a [type of user] who needs [type of user experience] because [benefits of user experience]
Step 4 - Ideation
Ideation - Round 1
We organized an in-person brainstorming session to generate creative ideas. During this session, each team member sketched concepts based on insights from the research findings. By the end, we had produced 96 wireframes.
Ideation - Round 2
We categorized and evaluated sketches, organizing them to generate actionable ideas and shape two journeys.
Iteration
Final Deliverable
Reflection
This project not only strengthened my skills in B2B product design, complex information architecture, and cross-functional communication, but also deepened my understanding of what it means to design with clarity and intent.
“Complex products don’t require complex experiences. A UX designer’s job is to make the complex feel intuitive.”